Wine marketing: listening to the consumer
By Juan Park I must confess that I know of hardly anyone who voted for Brexit or Donald Trump. I live in London; I have dual British-American citizenship, but there were no signs. No conversations within my circle of friends, with my work colleagues, or on Facebook or Twitter gave an inkling as to what was to occur in 2016. I woke up a little shocked, as many did. Despite the polls indicating it was neck and neck, particularly in Britain, the fact that no one thought that result was possible is interesting.…Read more