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Wine marketing: listening to the consumer

Wine marketing: listening to the consumer

By Juan Park I must confess that I know of hardly anyone who voted for Brexit or Donald Trump. I live in London; I have dual British-American citizenship, but there were no signs. No conversations within my circle of friends, with my work colleagues, or on Facebook or Twitter gave an inkling as to what was to occur in 2016. I woke up a little shocked, as many did. Despite the polls indicating it was neck and neck, particularly in Britain, the fact that no one thought that result was possible is interesting.…Read more
Wines treasured under the sea

Wines treasured under the sea

By Antonio Palacios 1-. The state of the art of underwater treasure: The ageing of beverages submerged in the sea has its origins in different bottled beverages (wine, champagne, distilled liquors...) found decades and even centuries ago in the cellars of sunken shipwrecks and that after having been sampled, were found to still have acceptable sensory characteristics even after such long periods of time. One example of the above is represented by the periodical auctions of bottles found in shipwrecks, such as the one that took place recently, (September 2011) in Singapore, in…Read more